Focus on Cultural and Creative Tourism and Retail Areas, and Boost Experience Economy Through Cooperative Innovation
Based on a common understanding of development trend and prospect of the whole tourism and new retail industry as well as that of Huangshan City in the future, and consistent strategic consideration, Huangshan Tourism Development Co., Ltd. and Beijing Huaxushi Cultural Investment Management Co., Ltd developed cooperation with each other. To make full use of resource advantages of both parties and realize win-win cooperation, the two companies plan to set up a joint venture platform company, through which they will jointly develop and operate tourism and new retail projects.

The holistic new retail-themed commercial community of the scenic area(IP) embraces young consumers and injects fresh consumption vitality into the scenic area, creating a new hot spot for cultural consumption in Mount Huangshan.

Holistic Industry: carry out holistic cooperation in the scenic area and build seamless connection online and offline
Special stores: provide rich experiences in stores with more screens, more two-dimensional codes and more interactions
Scenario products: match dynamic demand with industrial orientation and scenario demand with product structure
Personalized operation: build an IP cluster and reveal the subtext of the scene

Strategy: build three clusters

1. Build a holistic commercial cluster of scenic areas from understanding tourists' consumption needs and answer to the consumption mode in the scenic area.

2. Build an IP cluster to tap the historical, cultural and natural scenery elements of Mount Huangshan scenic area, and meet the needs of tourists for appreciation of beauty and for emotional appeal. It can be used in scenic area operation, shop decoration, consumer interaction, product innovation, etc.

3. Build a cluster of own product brands for the scenic area: select and integrate high-quality product resources in the great Mount Huangshan area, takes Huangshan Tourism Co., Ltd. as an example to establish a brand image of high-quality tourism and specialties, and set up standards for the local specialty industry.

Business model

Mount Huangshan scenic area is a pilot in building a commercial upgrade model of scenic areas, and can set as a model of new retail commercial upgrade planning, management, operation mode and supporting services for others in the country.

Target customers: national scenic areas

Services: commercial consultation, planning, execution, promotion and operation of new retail in scenic areas.