Hui cuisine, also called "Huibang cuisine" and "Huizhou flavor", is the local characteristics of ancient Huizhou. Unique flavor of Hui cuisine benefits from its unique geographical and cultural environment. Due to the rise of Huizhou merchants in the Ming and Qing Dynasties, this local flavor gradually appeared on the market, spreading in Jiangsu, Zhejiang, Jiangxi, Fujian, Shanghai, Hubei and even the middle and lower reaches of the Yangtze River. Hui cuisine plays a huge role in Ming and Qing Dynasties, ranking first among the eight major cuisines.

Following a new tourism strategy of Mount Huangshan , Huishangguli remains committed to the local characteristic cultural catering, which has become an important strategic resource of Huangshan tourism development. Furthermore, Huishangguli will work to enhance its image and strengthen its status as the leading position of Hui cuisine industry, on the basis of Huangshan's brand strength, resource advantages, strong funds, management, and technical support.

  • In 2020, Tunxi Huishangguli Hotel was established. As the birthplace of Hui cuisine's brand, it has won many honors, such as "National Gold Leaf Green Tourist Hotel", "National Standardized Good Behavior Level 4A", "Executive Director Unit of Hui Cuisine Association", "Top 50 Characteristic Charm Hotel (Catering) Enterprises of Anhui Province", "Anhui Integrity Tourist Hotel Level 5A", "Top 100 Anhui Tourist Brands", etc.

    Beijing Huishangguli Catering Management Co., Ltd. was established by Huangshan Tourism Development Co., Ltd. in June 2009 in Beijing, as a way to promoting innovated development of Hui cuisine, creating first-class brand, and leading the trend of urban food. In 2013, the first branch of Beijing Huishangguli --"Huizhou Merchants' Love" was established, and in the same year, the branch was entrusted to Beijing Huizhou Merchants' Hometown (Yuanda Store) and Hefei Huishangguli branch. In 2014, the Sanlihe Branch of Beijing Huizhou Merchants' Hometown was established. In 2015, Guanganmen Store, Beijing Huishangguli was established.

Since its establishment, Beijing Huishangguli has won many honors, such as Chinese Famous Restaurant, National Five-diamond Restaurant, Chinese Famous Hui cuisine Restaurant, Beijing Top 50 Restaurant Group, Annual Best Chinese Cuisine Heritage Award, Oriental Cuisine Artist International Competition Yiyin Jinxiang Award, Beijing Tourist Cuisine Characteristic Restaurants, etc. In May 2013, the "Huishangguli" trademark was officially approved by the State Administration of Industry and Commerce. In 2015, Huishangguli (Group) Co., Ltd. was established; in February 2018, the Huishangguli Hangzhou Branch was formally engaged in business.

  • Headquartered in Beijing, the Group has a total registered capital of RMB 100 million. At present, there are 9 theme restaurants of Huizhou culture under the brand of "Huishangguli". Cultural caterings are operated in Beijing, Tianjin, Hangzhou and other places.
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  • Huishangguli Hotel, located in the center of Huangshan City, is under Huangshan Tourism Development Co., Ltd. with convenient transportation and pleasant environment
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